Hummm simplifies your daily skincare regime with their minimal two-step signature products delivering a unique blend of hydration and anti-ageing benefits.

Hummm is built upon the fundamental belief that glowing skin begins within. Their skincare formulations are designed to deeply nourish and support all skin types deep below the surface for firm and toned looking skin.

The skincare collection was developed through a pure, results-driven approach with the intention of delivering multitasking products with high-performing outcomes. Oscillating between natural and scientific worlds, they combine the best of nature with scientific innovation, drawing from bioactive, native Australian plant-based ingredients and low-hazard synthetics to create formulas that are rich in actives, vitamins, omega and essential fatty acids, and antioxidants to support and enhance your skin.

Hummm Skincare Heels Agency Demi Karan Startup

Boost collagen production – firm, hydrate, brighten, plump and nourish for luminous skin.

Handcrafted locally in Melbourne using non-toxic, non-invasive, vegan and cruelty-free ingredients. Their clinically-researched and tested formulations are biochemist developed using only reputable and ethical suppliers.

It’s important to us that we offer 100% transparency to our customers, which is why we list every single ingredient that goes into our product.


Melbourne-based Hummm is led by Emma Vaughan and Zoë Rubino with the shared intent of simplifying skincare through a refined, grounded and honest approach. Combining a mutual understanding for multi-sensory experiences and a respect for the responsibility of business, the pair created hummm out of 
 a desire for skincare products that honour experience and efficacy with equal measure.

We believe in the power of daily practice as a way of nurturing and reconnecting with the self. – Emma & Zoë

Emma, an interior designer and restaurateur, grew up creating remedies from ingredients found on the land surrounding her home on Queensland’s Sunshine Beach. It was here that she cultivated a passion for naturally-derived treatments that encourage a stronger connection between the mind and body.

Hummm’s ethos is rooted in facilitating a stronger connection to the self. This has really informed every element of Hummm as a brand and as a product, so that something as simple as taking a few minutes to really enjoy the sensorial experience of caring for our skin can be a powerful trigger for our sense of calm and balance. – Emma Vaughan.

Emma has drawn on her philosophy of minimal intervention throughout her work as a designer and restaurant owner, now harnessing it in hummm to offer a new paradigm for skincare that promotes the act of self-care as fundamental to both physical and mental nourishment.

There is an increasing awareness that the best approach to skincare is a balance of natural scientific influences. We’ve partnered up with a local biochemist here in Melbourne to develop our serum and oil, and have ensured everything is tested for biocompatibility. – Zoë Rubino.

Hummm Skincare Heels Agency Demi Karan Startup

Emma Vaughan and Zoë Rubino – Hummm Founders

Zoë, a Perth native and an accomplished hospitality professional, has worked for some of Melbourne’s most lauded hospitality groups. It’s here that she has cultivated a strong understanding of, and appreciation for, the power of experience.

Her early memories of watching her older sisters and mother practice their daily skincare routines set Zoë on course to have a conscientious relationship with her skin from a young age. Perpetually time poor yet in an industry that required she constantly look her best, Zoë sought out a pared back approach to skincare but found it hard to find a brand she resonated with that was both transparent and effective.

Their shared fervent appreciation for skincare coupled with increasingly busy day-to-day lives compelled Zoë and Emma to create hummm as a way of answering the gap within the existing market offering: how to blend natural ingredients with highly-effective elements that actually work. In developing hummm, Emma and Zoë want to establish that skincare can offer a window into something more human, more textured and ultimately more fundamental:

How daily rituals can create pockets of space that encourage a stronger connection to self.

In a world of relentless pace and complicated routines, hummm has been designed to promote indulgence through simplicity. Slowing down to reconnect, fading out to tune in: these are the intentions that drive Emma and Zoë’s vision for hummm. After years of combined work, research and development, the pair are proud to present a new archetype for beauty and wellbeing – one that balances contemporary needs, a transparent approach and an enduring philosophy of quiet indulgence.


Hummm is what happens when powerful, nutrient-rich botanicals combine with bio-active ingredients to trigger our skin’s natural protective processes. Together, these active ingredients form a foundational daily practice designed to suit every unique skin type.

Hummm duo is both a skincare and wellbeing practice in one.

? Botanical Peptide Serum

Formulated to penetrate the deeper layers of the skin, our highly concentrated serum is smoothing and transformative. Combining AHA lactic and hyaluronic acids with antioxidant rich native botanical extracts of Kakadu Plum, Pomegranate, Wattle Seed, Finger Lime and Lilli Pilli-Riberry, this potent PH-balanced formula gently exfoliates the surface of the skin while delivering deep hydration that plumps and regenerates for a velvety after-feel. Built on a distilled floral water base and formulated with 3 key Peptides that work to boost collagen production, our signature serum leaves you with significantly firmer, more nourished skin.

Improves your skin’s texture, aid in scar healing and the fight against acne, protect against UV damage and reduce inflammation.⁣⁣

For a gentle reduction of the appearance of fine lines and sagging skin and the cultivation of a complexion that is firm, radiant and youthful.⁠

Hit LINK to view  product ingredients.

? Squalene Face Oil

Fast absorbing and highly effective, our signature Squalane Face Oil uses 100% plant based ingredients each individually selected for their uniquely powerful properties. 7 vitamin-rich, bioactive plant oils work to balance, nourish and protect the skin while Squalane works to deeply hydrate and condition. A curated blend of essential oils work both medicinally and therapeutically creating a rich, multi-sensory experience. The result is naturally protected, luminous skin.

A calming response to angry, inflamed and irritated skin combining a potent blend of oils, vitamins and amino and fatty acids to soothe and heal. ⁠

Full of anti-inflammatory properties, squalene regulates oil production, boosts blood circulation and improves the overall appearance of the skin, no matter your skin-type.⁠

Hit LINK to view  product ingredients.

A pure approach to skincare. – Hummm.



Head Office – 81 Gertrude Street Fitzroy VIC 3065

Hummm is located on the traditional lands of the Wurundjeri/Woiwurrung people of the Kulin Nation. We pay our respects to Elders past and present.


Stay connected with Hummm via the following links:

Website     Instagram       Email

Please SHARE this article and leave your COMMENTS below.