Founder: Jordana Woodland

Jordana Woodland, a former model, has made a remarkable impact on the lingerie industry with her boudoir lifestyle range, ‘Naked Princess.’ Born in the Philippines, she relocated to the United States to pursue her modelling career. However, after spending several years in the industry, she discovered her passion for the creative and design aspects of fashion, which led her to establish her own brand, ‘Naked Princess.’

I practice a holistic approach to wellbeing which includes physical, mental & spiritual wellness.

As the CEO/Founder and Creative Director of ‘Naked Princess,’ Jordana Woodland has created more than just a brand; she has introduced a vivacious and feminine way of being. Her vision goes beyond lingerie and encompasses a complete lifestyle experience. Jordana’s goal is to inspire women to embrace their femininity fully and appreciate the beauty found in the small but significant details that shape their lives.

Driven by her desire to contribute to the fashion world in a more creative capacity, Jordana embarked on the journey of establishing ‘Naked Princess.’ Drawing on her modelling experience, she understood the importance of intimate apparel and its impact on a woman’s confidence and self-expression. With ‘Naked Princess,’ she sought to create a brand that combined elegance, luxury, and sensuality, empowering women to embrace their bodies and celebrate their individuality.

Jordana’s creative direction has been instrumental in shaping the aesthetic and identity of ‘Naked Princess.’ Through her designs, she emphasises exquisite craftsmanship, intricate details, and luxurious materials. The lingerie pieces are crafted to make women feel confident, alluring, and comfortable in their own skin. Beyond the products, Jordana has fostered a brand that encourages self-care, self-love, and the appreciation of life’s precious moments.

By founding ‘Naked Princess,’ Jordana Woodland has made a significant contribution to the lingerie industry. Her brand not only offers beautifully designed and meticulously crafted lingerie but also represents a mindset and a lifestyle. Through her leadership and creative vision, she invites women to embrace their femininity, prioritise self-care, and revel in the small but meaningful aspects that shape their lives.

The designs by ‘Naked Princess’ are carefully crafted to make the everyday woman feel extraordinary. The brand recognises that every woman deserves to feel confident, empowered, and beautiful, regardless of her background or body type. By blending elegance and luxury in their designs, ‘Naked Princess’ creates lingerie and loungewear that celebrates the uniqueness and individuality of each woman.

Naked Princess is not simply a shopping destination, it’s a lifestyle choice.

The luxurious style of ‘Naked Princess’ goes beyond the concept of boudoir as a curated space and extends it to a state of mind—an embodiment of confidence achieved through intentional self-care. The brand’s loungewear, lingerie, custom formulated beauty products, and gifts are all carefully designed to enhance a woman’s daily experience.

The women’s range offered by ‘Naked Princess’ exudes an effortlessly chic aesthetic, characterised by high-quality fabrics and attention to detail. Each piece is created with a focus on both comfort and style, ensuring that women feel their best while wearing ‘Naked Princess’ designs.

In addition to their fashion offerings, ‘Naked Princess’ also provides body and lip products that are formulated with the highest standards. These products are free of Parabens, Phthalates, and GMOs, reflecting the brand’s commitment to using safe and premium ingredients. Furthermore, ‘Naked Princess’ ensures that their products are never tested on animals, aligning with ethical and cruelty-free practices.

Heels Agency is dedicated to recognising and celebrating the accomplishments of women who are making a significant impact in the business world and raising the standards to new heights. Recently, I had the pleasure of connecting with the exceptional and multi-talented Jordana Woodland, and I was truly inspired by her visionary approach and the extraordinary brand she has built. Jordana’s ability to combine creativity, innovation, and business acumen is truly remarkable, and her brand stands as a testament to her unparalleled talent. Through her inspiring journey and the success of ‘Naked Princess,’ Jordana serves as a shining example to aspiring entrepreneurs and women looking to make their mark.

BUSINESS INSPO

DEMI: WHAT INSPIRED AND FUELLED YOUR AMBITION TO GO INTO BUSINESS?

I strongly believe that my true calling was to pursue an entrepreneurial path. Even during my time as a model in my 20s, prior to launching ‘Naked Princess’ in 2011, I always sought to navigate my career on my own terms. With a creative mind and a hands-on personality, I find myself energised by the challenge of managing multiple projects concurrently—it is an integral part of my nature and how I am wired.

Being a woman in business also means a great deal to me.

STARTUP ADVICE

DEMI: WHAT ADVICE WOULD YOU OFFER ASPIRING ENTREPRENEURS EMBARKING ON THEIR JOURNEY?

Honestly, I wholeheartedly believed in my vision, and I simply threw myself in. I worked really hard and figured most things out as I went along. As an entrepreneur, you must be willing to take risks, evolve and adjust whilst keeping a firm grasp on the core of what you’re trying to create.

It took a little time for me to figure out the direction of the business and how to clearly communicate my vision for the brand. I had to find the confidence to change direction when I saw that we were heading down a path that didn’t feel right. I’ve come to understand that:

If you believe in what you are doing & determined, you will get to where you want to be.

BUSINESS FEARS

DEMI: DID YOU FACE ANY FEARS STARTING YOUR OWN BUSINESS?

Of course, there’s going to be fear when you’re taking such a big leap of faith. Stepping up, following your vision, and starting your own business, there’s bound to be many fears. But the key is feeling the fear and doing it anyway.

You are entering the unknown & that’s a scary but very powerful place to be.

IN HINDSIGHT

DEMI: REFLECTING ON YOUR JOURNEY, IS THERE ANYTHING YOU WOULD HAVE DONE DIFFERENTLY?

There are things that now I think “I should have done this,” or “I shouldn’t have done that,” but honestly, I wouldn’t do anything differently. No-one is going to get it right 100% of the time. Every step of this process, whether fantastic or frustrating, has shaped me and my business. I’m grateful for every step I’ve taken because it’s brought me to the understanding that I have today.

GREATEST CHALLENGE

DEMI: WHAT IS THE BIGGEST CHALLENGE YOU FACE IN RUNNING YOUR OWN BUSINESS?

One of the biggest challenges I personally face is taking on too much. When you’re passionate about something, like I am about ‘Naked Princess’, you want to do everything you can to grow the business as quickly as possible. That’s a beautiful aspect of loving what you do, but it can also be the challenge.

It’s a constant learning curve of when to push harder and when to just let go. Confidence and clarity are key components for success, and you can’t have either if you’re stretched too thin.

YOUR INSPIRATION

DEMI: WHO OR WHAT INSPIRED YOU TO VENTURE INTO THE REAL OF WOMEN’S INTIMATE APPAREL?

During my childhood, I would often observe my mother preparing herself at the quaint station in her bedroom, transforming it into a captivating movie set. In those moments, she immersed herself in an uninterrupted oasis of self-care. I was captivated by her unwavering commitment to taking that time for herself, unburdened by any hint of shame. It was within the confines of that space that my own adoration for the “art of dressing” took root, becoming an enduring source of inspiration that continues to shape my present endeavours.

BRAND POSITION

DEMI: HOW WOULD YOU CHARACTERISE THE POSITIONING OF YOUR BRAND WITHIN MARKETPLACE?

Naked Princess isn’t just about offering quality and timeless products; our passion lies in how the products come together to create the ultimate boudoir experience. We are not just a shopping destination, it’s more of a lifestyle choice to enjoy a little something each and every day.

KEY TIPS

DEMI: WHAT ARE THE KEY FACTORS FOR A SUCCESSFUL BUSINESS?

The most important factor and key to creating a successful brand is having a great product as the foundation. If you start with a solid foundation, you are built for success. No amount of marketing will give a bad product longevity.

Trust your vision, believe in your products & know your customer.

BUSINESS BENEFITS

DEMI: WHAT ARE THE BENEFITS OF RUNNING YOUR OWN BUSINESS?

Every day I get to wake up and work on something that I wholeheartedly believe in. That’s an amazing gift!

THE TEAM

DEMI: WHAT ARE YOUR THOUGHTS ABOUT TEAMWORK?

I feel very lucky to work with the incredible team that I have right now. Some of them have been with me from the very beginning. I believe it’s so important to foster a work environment where team members feel like they can grow and evolve with the company.

I honour our long-term working relationships whilst also realising that bringing in fresh eyes & perspective is critical for continued success.

The most important qualities for anyone working for our company is passion, a can-do attitude, and a desire to create something great.

WORK + LIFE

DEMI: WHAT’S YOUR TAKE ON WORK AND LIFE BALANCE?

I’ve got to be honest, it’s a constant challenge. I am a mother of three, so it’s a crazy juggling act but one that I’m so grateful to have. I would say that “awareness” is the way I maintain equilibrium. There are going to be times when you are going to get out of balance. I’ve found the key is to be aware of those moments and do what you can to recalibrate yourself.

I take a step back and reassess how I’m spending my time. It’s not about punishing yourself for being out of balance, but simply acknowledging it and then making the necessary adjustments to find your even footing again.

FAMILY IMPACT

DEMI: WHAT EFFECTS DOES RUNNING A BUSINESS HAVE ON YOUR FAMILY?

I try to keep my phone on silent when I’m with my kids. My evening routine with the kids is something that is sacred to me. I look forward to having dinner together, bath time and story time. It’s extremely important to me that when I’m home, I’m completely present for them in all the little ways that make such a huge impact on their overall wellbeing. Those hours are just for us – me and my children.

WORKING MUM

DEMI: WHAT ADVICE WOULD YOU GIVE MUM’S TRYING TO DO IT ALL?

Patience and great perseverance are needed. You definitely ‘CAN’ do it all, but you will ‘NOT’ do it all perfectly! You are going to make mistakes and may even drop some of the many balls you’re juggling, but that’s okay! Pick them up and get right back to it.

ROLE MODEL

DEMI: WHAT WOULD YOU LIKE YOUR CHILDREN TO LEARN ABOUT BUSINESS?

Hard work does really pay off! Pursue your passions! Have gratitude and love with your whole heart!

PRIORITISING

DEMI: HOW DO YOU PRIORITISE YOUR WORK AND PERSONAL TASKS?

I try to take an hour each morning for myself before anyone else wakes up or my emails start coming in to just look at what my day is going to be like. As the CEO of my household and my company, I write everything down and assess my day accordingly. I also try not to take too much on whilst also trying to tackle as much as I can. It’s a constant balancing act.

WEARING BOTH HATS

DEMI: DO YOU FEEL ANY PRESSURE BEING THE FACE AND CREATIVE DIRECTOR OF YOUR BRAND?

Balancing my focus is the only pressure I feel when it comes to balancing these two hats. It feels very intuitive to me to show that I stand behind what I create, so I’m more than happy to stand in front of the camera as well as behind. It’s important for me to show our customers that I don’t just create these products… I do actually use them, wear them, and love them!

STAYING ON TREND

DEMI: WHAT ARE SOME KEY TIPS TO GET AND STAY AHEAD OF THE MARKET?

Keep your eyes, ears, and mind open. Observe what’s happening in the marketplace. Listen to your customers. Be willing to think outside the box and always consider new ideas.

Your company won’t grow unless you are willing to grow with it.

BEST ADVICE

DEMI: WHAT IS THE BEST BUSINESS ADVICE YOU HAVE RECEIVED?

Have confidence in your vision, the determination to back it up and the dexterity to gracefully move on a path that will constantly change and evolve.

STARTUP TIPS

DEMI: DO YOU HAVE ANY USEFUL TIPS FOR STARTING A BUSINESS?

Don’t be afraid to ask questions. Pretending to have all the answers doesn’t do you or your company any good. Ask people who have “been there, done that.” They can give you amazing insight.

FAVOURITE QUOTE

DEMI: DO YOU HAVE A QUOTE THAT TRULY RESONATES WITH YOU?

My favourite quote is: “I learned that courage was not absence of fear, but the triumph over it. The brave man is not he who does not feel afraid, but he who conquers that fear.” – Nelson Mandela

WHAT’S NEXT

DEMI: WHAT ARE YOUR PLANS FOR NAKED PRINCESS?

We are focusing heavily on expanding Naked Princess through our wholesale and e-commerce platforms, which is really exciting. Naked Princess feels so honoured to be carried in prestigious hotels, spas, and boutiques around the country including the Ritz Carlton, Four Seasons, and Mandarin Oriental with more on the way.

I’m excited to see our company reach the next level of success and plan to go global within the next five years.

Jordana Woodland shares the following insights on work, wellness, & life.

I love what I do because… I wholeheartedly believe in it.

Never be afraid of… Being exactly who you are.

My greatest talent is… Knowing what I want and going after it.

My biggest challenge is… Letting go of perfection.

I overcame that challenge by… Being a mum and business owner.

When starting a business one must… Believe!

Best gig… Being a mum to my children.

I’ve loved… With my whole heart.

I Never go to work without … My iPhone.

Never underestimate … What a woman can accomplish.

In my spare time… Spend time with loved ones.

Every girl needs… A good lip gloss.

Every man needs… To appreciate strong women.

On perfection… It isn’t real.

On every day… Every day is a gift.

On styling… Wear what makes YOU feel good.

On living… Live each day to the fullest.

I absolutely love… Boba.

Happiness is... My children laughing.

I hope to one day… To see my children pursuing their dreams with unwavering passion.

Best advice received… Don’t compare yourself to others, you’ll never be happy.

My favourite designers are… I don’t really have any.

Must-have Naked Princess item… Depends on what day you ask me. Yesterday I would have said our ‘Tinted Lip Treatment’. Today it’s our ‘Ava Pleated Pant’. Tomorrow it might be our Signature Maxi Gown”.

Must-try Naked Princess product… Our new ‘Dry Oils’. We spent a long time getting the formula exactly right and it’s so exciting to see it finally be available to our customers.

On attitude… Do or die and be nice.

When starting a business... Believe in your product and vision.

Success means… Knowing that you’ve done your best and done so with all your heart.

Most rewarding career moment so far… When I see someone, I don’t personally know wearing Naked Princess and hearing how it positively impacts them.

Living the dream means… Going to sleep at night with a smile on your face and love in your heart.

What’s next… Another day to live to the fullest.

Naked Princess: WWW.NAKEDPRINCESS.COM

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“A heartfelt thank you, Jordana Woodland, for graciously sharing your remarkable journey with us and our readers. Your story is an exquisite testament to the power of female empowerment, demonstrating that we can wholeheartedly embrace our femininity while shattering the glass ceiling through unwavering strength, unyielding determination, and boundless passion. You are a true inspiration to all women.” – Demi Karan, Heels Agency

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