Founder: The Beach People

The Beach People have made a name for themselves as a renowned global brand, recognised for their unique beach lifestyle products and exquisite designs. Co-founders Emma and Victoria share a deep passion for the ocean, having grown up sailing and living by the coast. Based on the stunning north coast of New South Wales, these businesswomen have transformed their love for the sea into a successful brand that embodies luxury beach living. Inspired by their shared love of the ocean and their design skills, the sisters started creating practical and sophisticated beach essentials, such as the Roundie towel, which quickly became a sought-after item worldwide. Their unwavering commitment to quality and aesthetics has earned them global recognition, as they capture the essence of seaside luxury and the beauty of the beach in each product they create.

We’ve worked hard to design some beautiful luxurious products which reflect our love of the ocean.

Since its inception in the summer of 2013, The Beach People have evolved from offering beachside accessories to bringing the effortless style of the coast into the home. Their original and much-loved Roundie® towel quickly gained a cult following, selling out within weeks of its release. Today, the brand has expanded its range of seaside essentials, including candles, soaps, ponchos, petite round towels, and bath towels, all of which reflect the brand’s commitment to high-quality craftsmanship and design. With a shared passion for the ocean and an eye for aesthetics, founders Emma and Victoria have carefully curated a collection of products that infuse homes around the world with the coastal-inspired style and luxurious comfort that The Beach People are known for.

Creating beautiful things for people to use every day around the ocean, with their families, friends, during adventures & on their travels. It’s a real delight.

The Beach People’s design process is driven by the founders’ everyday beach lifestyle and their extensive travel experiences. Emma and Victoria draw inspiration from the beauty of the ocean and the natural elements of their coastal surroundings, infusing their designs with a sense of effortless sophistication. To create truly unique pieces, all patterns are meticulously hand-drawn and incorporated into the brand’s luxurious products. The resulting designs are a seamless fusion of functionality and style, reflecting the brand’s commitment to offering beach essentials that are both practical and aesthetically pleasing. By infusing each product with their own personal touch and attention to detail, Emma and Victoria have created a collection of seaside-inspired items that capture the essence of coastal living and bring a touch of luxury to everyday life.

Everything we do has its own unique twist, and that is something we love about what we do.

Business Purpose

The Beach People was born out of a desire for Emma and Victoria to have the flexibility to be stay-at-home mothers while pursuing a career they were passionate about. As sisters, they also wanted to work together and create something that they could pass on to their children, inspiring them to follow their dreams. The Beach People has allowed them to do just that, and more. Not only have they built a successful business that reflects their shared love for the ocean and design, but they have also created a legacy that their children can be proud of. Emma and Victoria’s journey is a testament to the power of following your passions and turning your dreams into reality. The Beach People is not just a brand, but a family legacy that inspires others to do what they love, while also embracing the beauty and simplicity of coastal living.

It started with a simple idea and a love of design. – Emma Henderson & Victoria Beattie

Startup Tips

Starting something new can be an incredibly daunting and challenging experience, requiring you to summon all your courage and determination to overcome obstacles and setbacks. Emma and Victoria understand this well, having taken a massive risk by putting everything they had on the line to create The Beach People. They invested their savings, including their house deposits, into their business, knowing that the potential rewards were worth the risk. Their unwavering dedication and passion for their vision paid off, and their success story serves as a powerful reminder that taking a chance on yourself and your ideas can lead to incredible outcomes. To anyone embarking on a new venture, Emma and Victoria offer this advice: life is too short to let fear hold you back, so take the leap and pursue your dreams with everything you’ve got. The journey may be challenging, but the potential rewards are immeasurable, and the experience of building something meaningful and enduring is what makes life truly worth living.

Trust your gut! It’s usually right.

Starting a new business requires courage and perseverance, and it’s essential to lay a strong foundation from the very beginning. Determine the type of business you want and have a clear direction in mind. Take on the biggest and most challenging tasks first each day, and everything else will feel easier. A friend recently shared the mantra “eat the frog,” which perfectly encapsulates this approach. By tackling the toughest tasks first, you can pave the way for a successful and fulfilling entrepreneurial journey.

Don’t put off till tomorrow what can be done today.

And, it’s important to acknowledge that making mistakes is a natural part of any entrepreneurial journey and using them as opportunities to learn and grow is essential. It’s also helpful to have a support network of peers and mentors who can provide guidance and advice when facing challenges. Having someone with experience to turn to for advice can be invaluable in navigating the ups and downs of running a business.

Find someone who has walked the journey before you and learn from their mistakes.

Family Business

From the very beginning of The Beach People, we created what we call the ‘Sister Contract.’ It’s an agreement where we wrote down each other’s strengths and weaknesses, always prioritising our friendship. If we feel like we need to take a break and have fun together, we do. This has been crucial in maintaining our strong relationship as sisters and business partners.

Work & Life

To all working parents out there, we advise not to stress too much about achieving the perfect work-life balance. As mothers, there will be weeks where sick children require more attention, and work may need to take a back seat. On other weeks, work may become a priority while the kids just want to have fun with their friends. We have found that it all balances out in the end. The most important thing is to prioritise what matters most at any given time and give yourself grace to adjust accordingly.

When you own your own business, the workload is limitless.

We prioritise our personal lives by not working on weekends and switching off after 5pm to spend quality time with our families. Dinner time is a sacred ritual where we gather to catch up on each other’s day. Of course, there are exceptions, but we find that this is an excellent way of balancing work and life.

There is always something to be done. So, we learnt early on that it’s important to schedule time out.

What’s Next

Our next collection, set to launch mid-year, will feature a variety of new products, including our highly anticipated ‘The Beach People’ bedding collection.

Emma & Victoria share the following insights on work, life & family.

We love what we do because… We love the adventure and creating unique products.

Never be afraid of… Being honest.

My greatest talent is… Emma says of Victoria: She is the hardest worker and the wisest lady. Victoria says of Emma: Highly creative. She is literally buzzing with ideas.

Our biggest challenge… At the moment getting all our new products to market on time!

When starting a business one must… Be courageous.

Most rewarding career moment… Watching everyday people all around the globe enjoy products we create.

We’ve loved… Creating ‘The Original Roundie.’ It took two years. Nothing prepared us for the public reaction, it was so rewarding. We are so grateful people love our products as much as we do.

I never go to work without… Loads of snacks and a big bottle of water.

Never underestimate… A walk on the beach or a dip in the sea.

In our spare time we like to… Spend our days with friends and family by the sea.

Every girl needs… A Roundie!

Happiness is… Family.

Success means… A healthy and happy home.

What’s next… Lots of new products on the horizon. Top secret, so keep following!

Living the dream means… Being present and enjoying every day.

The Beach People: Shop 48/1 Porter Street, BYRON BAY NSW 2481 WWW.THEBEACHPEOPLE.COM.AU

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“Thank you, Emma, and Victoria, for sharing your inspiring journey with us and our readers. You are true innovators and entrepreneurs who have shown unwavering dedication to your brand and mission. Your story serves as a source of motivation for us all.” – Demi Karan, Heels Agency

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