Founder: Karen Gee

Karen Gee, a Sydney-based fashion designer and mother of five, has achieved remarkable success in a relatively short period of time. Despite lacking formal design or business qualifications, she has defied expectations and established her flagship store in the prestigious Chifley Square Plaza in Sydney’s CBD. Through her brand, Karen Gee has created a line of exquisitely crafted dresses that cater to women of all shapes, sizes, and ages. Her brand’s philosophy revolves around female empowerment and expression, with the aim of highlighting the uniqueness and beauty of every woman.

Never underestimate the power of passion, & yourself.

In our recent interview, Karen Gee emphasised the importance of not just establishing a brand but also ensuring an extraordinary client experience. She recognises that developing a thriving fashion brand extends beyond mere product sales. It entails forging an emotional bond with customers and delivering an unforgettable experience.

By prioritising the needs and desires of her clients, Karen Gee has successfully forged a strong bond with her clientele. Her meticulously crafted designs are aimed at empowering women and evoking feelings of uniqueness and beauty. This unwavering dedication to ensuring customer satisfaction has played a pivotal role in establishing Karen Gee as not just a fashion designer but also as an accomplished entrepreneur.

By embracing and celebrating the diversity of the female figure, Karen Gee has created an impressive client base who not only look stunning but also feel beautiful in her designs. As one of Sydney’s cherished designers, Karen Gee graciously offers her valuable insights on family, the fashion industry, and her extraordinary entrepreneurial journey. We invite you to delve into her perspectives and be inspired by her experiences.

MOTIVATION

DEMI: WHAT SERVED AS THE PRIMARY DRIVING FORCE OR MOTIVATION BEHIND THE CREATION OF YOUR OWN BRAND?

I was taught at a young age that, ‘a little hard work never hurt anyone,’ a mentality that has stuck with me over the years. To me, this brand is something that I truly love doing, so it has become less so about work and far more about passion and creating something special.

The core motivation behind my brand is to empower women and instil in them a sense of beauty and confidence. I wholeheartedly believe that every woman deserves to feel elegant and special, regardless of societal constraints. It is this ambition that fuels my desire to challenge and surpass the limitations that have been set in the past. I am determined to break down the boundaries and redefine the concept of beauty. This brand is dedicated to celebrating the uniqueness of each individual and embracing the fact that there is no singular definition of beauty.

I have always possessed a high level of motivation & self-drive, especially when it comes to my passions.

UNIQUENESS

DEMI: WHAT DISTINCTIVE QUALITIES DO YOU BELIEVE SET YOUR BRAND APART FROM OTHER DESIGNERS?

The brand’s remarkable success can be largely attributed to the inherent flexibility of both the purchase and production processes. With a strong focus on individuality, all garments are meticulously patterned and produced to cater to the unique preferences of each client. While ready-to-wear designs are available for purchase, the brand goes above and beyond by offering the option to customize every piece specifically for the individual.

At the heart of our brand is a deep commitment to listening to our customers. We value their input and prioritise their desires. This is why we offer a bespoke service, allowing for custom designs and the opportunity to create a dress tailored precisely to the client’s personal requirements. We believe that every woman deserves to feel beautiful and confident, and our aim is to provide a diverse range of options that cater to various tastes, shapes, and sizes.

Through our one-of-a-kind design service, we ensure that every garment is flawlessly crafted to flatter and enhance the client’s unique features. This personalised experience sets us apart and fosters enduring relationships with our valued clients. Our ultimate goal is to provide a memorable and unmatched level of service, resulting in a client experience like no other.

At our core, we prioritise listening to our customers & delivering exactly what they desire.

PURPOSE

DEMI: WHAT DO YOU PERCEIVE AS THE UNDERLYING PURPOSE OR MISSION OF YOUR BRAND?

For me, entering the fashion industry was never solely about gaining entry into the field. It was always driven by my unwavering belief in a cause and my passion for it. My aim was to create a brand that redefined the notion of beauty, expanding it beyond the narrow confines it had been confined to.

I firmly believe that the foundation of any successful business lies in a combination of genuine passion and a strong vision. Through my brand, I have been able to inspire, uplift, and celebrate the beauty of all women. I am deeply convinced that every woman possesses her own unique beauty, and it is my mission to encourage, highlight, and honour that diversity.

None of us are perfect, nor should we strive to be. True beauty lies in embracing and loving ourselves exactly as we are. If through my brand, I can promote this message and empower even just one woman to believe in her own beauty, then I consider it a resounding success.

BRANDING

DEMI: WHAT ARE THE FUNDAMENTAL ELEMENTS THAT ENCAPSULATE THE DISTINCTIVENESS OF YOUR BRAND?

I developed the acronym ‘SET,’ representing Simple, Elegant, and Timeless, which encapsulates three essential values that I hold dear.

From the very beginning, and even now, I firmly believe that beauty knows no boundaries and that every woman has the capacity to radiate beauty, regardless of her shape, size, colour, or background. It was with this vision in mind that the Karen Gee Brand was born.

Every KG piece is crafted with meticulous attention to detail, using only the finest fabrics. The collection showcases a harmonious blend of thick jersey fabric, strategically placed zips for functionality, and flattering silhouettes. These elements contribute to creating garments that are not only timeless but also reflect the inherent beauty of the wearer. Each piece is designed to suit any occasion, making it versatile and indispensable in a woman’s wardrobe.

Furthermore, at the core of every design lies the essence of ‘SET.’ It is vital to remain steadfast in one’s values and remember the initial purpose that ignited the journey. Upholding these values ensures the authenticity and integrity of the brand’s offerings.

Believe in your vision, foster an unwavering passion, and embrace a determined “can-do” attitude.

ADVICE

DEMI: WHAT ADVICE WOULD YOU OFFER TO NEW FOUNDERS EMBARKING ON THEIR ENTREPRENEURIAL JOURNEY?

In the span of three and a half years, the brand has experienced remarkable growth, including the establishment of a flagship store, the launch of new collections, collaborations with media clients, and entry into the international market. These achievements were beyond my initial expectations. Reflecting on this journey, I would strongly advise young entrepreneurs to trust their instincts and disregard negativity. If I had listened to those who believed it was too challenging, the brand would never have come into existence, let alone achieve new milestones each day.

It is also essential to focus on the areas of the business where you excel and delegate tasks to others in areas where you may have weaknesses. No one can be expected to possess expertise in every aspect of the business. Recognising your strengths and weaknesses is, in itself, a strength. However, it is equally important to continue learning, growing, and evolving. Never lose sight of why you embarked on this entrepreneurial path. The original purpose and passion that sparked the journey should remain the guiding force behind every decision and action taken.

FEARS

DEMI: COULD YOU RECALL ANY FEARS YOU ENCOUNTERED WHEN INITIALLY LAUNCHING YOUR BUSINESS?

Indeed, being human means having limitations and facing doubts. When I created this brand, I had no formal design training and no knowledge of dress production. Many people considered my aspirations crazy, and their opinions caused moments of self-doubt. However, my passion for the idea and my firm belief in its worthiness compelled me to explore it further. My vision was to establish a brand that celebrates women and instils in them feelings of beauty, confidence, and happiness. I believed that this positive impact could outweigh any negatives or scepticism, making it a goal worth pursuing.

Every day, I reminded myself of my vision and dedicated my utmost effort to its realisation. Launching a business from scratch is an immense undertaking, requiring hard work, persistence, resilience, patience, and time. I made mistakes along the way and experienced fears, but I recognised these as integral parts of the journey. I am well aware that this entrepreneurial path will always be a rollercoaster ride, but as long as I derive enjoyment from it and maintain my passion, I see no issue with the ups and downs. I consider myself incredibly fortunate to be able to pursue my passion and call it my work.

I reminded myself of my visions every day and gave it everything I had.

HINDSIGHT

DEMI: REFLECTING ON YOUR JOURNEY THUS FAR, IS THERE ANYTHING YOU WOULD HAVE DONE DIFFERENTLY WITH THE BENEFIT OF HINDSIGHT?

I embrace a mindset that avoids dwelling on regrets. I firmly believe that every event in our lives happens for a reason. Even when faced with negativity, we can view it as an opportunity for personal growth, learning valuable lessons, and gaining a deeper appreciation for the positive aspects of life. Instead of fixating on what could have been, I choose to focus on the present and future, making the most of the opportunities that come my way.

If there is one aspect I would have approached differently, it would be to embark on this remarkable journey sooner. Looking back, I realise that initiating this venture earlier would have allowed me to explore my passion and make a positive impact on people’s lives at an earlier stage. However, I firmly believe that the timing of our experiences aligns with our personal growth and development. By embracing the present and looking ahead, I am committed to maximising my potential and creating a meaningful journey filled with fulfillment and purpose.

BENEFITS

DEMI: WHAT WOULD YOU CONSIDER TO BE THE PRIMARY ADVANTAGES OR KEY BENEFITS OF RUNNING YOUR OWN BUSINESS?

I view running my brand not as a solitary endeavour but as a collaborative team effort. While I oversee certain aspects of the business, I have assembled a talented team of individuals who excel in their respective areas. I believe that we have some of the finest professionals in the industry working alongside me, and it brings me immense joy to embark on this journey together. Nurturing their talents, providing opportunities, and setting clear targets ensure that we constantly strive for excellence as a team. I place a great deal of trust in these individuals, knowing that their contributions are instrumental to our collective success.

While there are inherent advantages to owning one’s own company, there is also a profound responsibility that comes with having your name associated with the brand. It is crucial that I consistently deliver my best effort and exercise sound judgment, as ultimately, regardless of the team working with me, it is my name that represents the brand’s reputation. This realisation drives me to strive for excellence in every aspect of the business.

Creating my own brand has afforded me the opportunity to pursue my passion wholeheartedly, and I am truly grateful for it each day. Being able to engage in work that aligns with my passion brings a sense of fulfillment and gratitude that fuels my dedication to delivering the best possible experience for our customers and the ongoing success of the brand.

While there are benefits to owning your own brand, there is also a responsibility when your name is the brand.

CHALLENGES

DEMI: WHAT WAS ONE OF THE MOST SIGNIFICANT CHALLENGES YOU ENCOUNTERED DURING YOUR JOURNEY?

One of the significant challenges we faced was the unexpected rapid growth of the brand and effectively managing it in terms of our employees and systems. Over the past year and a half, we dedicated ourselves to this endeavour, working diligently to establish robust processes and structures. To streamline operations and ensure consistency, we developed comprehensive manuals for each department. These manuals serve as valuable resources for new employees, providing them with detailed operational information. Additionally, we implemented a systematic approach where every stage of the process is thoroughly documented, allowing us to maintain control over production and uphold rigorous quality control procedures. These measures have greatly contributed to the smooth running of our business and have helped us adapt to the demands of our expanding customer base.

INFLUENCERS

DEMI: WHO WERE THE KEY INFLUENCERS OR MAJOR FIGURES THAT HAD A SIGNIFICANT IMPACT ON YOUR ENTREPRENEURIAL JOURNEY?

The most influential figures in my entrepreneurial journey would undoubtedly be my parents. From a young age, I was immersed in the world of business, observing, and learning from their experiences. I hold immense respect for these two individuals who have built highly successful enterprises. However, it is important to note that despite their accomplishments, I have witnessed firsthand the ups and downs, as well as the occasional missteps and poor business decisions that are inherent in the entrepreneurial journey. This exposure has provided me with a wealth of insights and lessons that have shaped my own approach to business. While I continue to learn and grow, I consider myself fortunate to have gained significant knowledge and understanding of various aspects of running a business, thanks to the experiences shared by my parents over the past 30 years.

ADVICE

DEMI: WHAT ADVICE WOULD YOU GIVE NEW FOUNDERS AND THOSE LOOKING TO GROW THEIR BUSINESS?

As your business naturally grows and evolves, it is essential to ensure that your expansion aligns with the core values and vision of your company. Our brand’s core values, centred around promoting positive body image and embracing beauty in all its diverse forms, serves as a guiding compass for our decisions and actions. Straying from these values would undermine the authenticity and integrity of our brand. Therefore, it is crucial to consistently align your brand with what you genuinely believe in.

1. Recognise the Value of Your Team: Your team is your most valuable asset. Regularly remind your employees how valued they are by providing recognition, appreciation, and opportunities for growth. A motivated and engaged team will contribute to the success of your business.
2. Establish Solid Systems and Processes: Building robust systems and processes that are implemented throughout your workplace is crucial for efficient operations. Clear guidelines and standardised procedures promote consistency, productivity, and quality in your business activities.
3. Foster Innovation and Stay Ahead: Embrace a culture of innovation within your organisation. Encourage your team to think creatively and seek new solutions to challenges. By staying one step ahead of the competition and anticipating industry trends, you can position your brand as a leader and adapt to evolving customer needs.
4. Set a Positive Tone: As a leader, set the tone for your business and team. Cultivate a positive work environment by displaying optimism, enthusiasm, and support. Positivity is contagious and can boost morale, motivation, and productivity among your team members.
5. Seek Expert Financial and HR Advice: Surround yourself with competent professionals, such as a skilled Finance Manager/Bookkeeper and HR advisor. Their expertise will ensure sound financial management, compliance with regulations, and effective HR practices. This support allows you to focus on your core business activities.
6. Operate Ethically: Upholding high ethical standards is essential for building trust with customers, partners, and employees. Make integrity a non-negotiable aspect of your business practices. By doing things properly and ethically, regardless of cost, you establish a solid foundation for sustainable growth and long-term success.

Remember, success goes beyond financial gains. It encompasses creating a positive impact, nurturing a supportive work environment, and maintaining ethical practices. By prioritising your team, implementing efficient systems, fostering innovation, setting a positive tone, seeking expert advice, and operating ethically, you lay the groundwork for a thriving and respected business.

ADVISED

DEMI: WHAT VALUABLE ADVICE HAVE YOU RECEIVED ALON YOUR JOURNEY THAT HAS GREATLY BENEFITED YOU?

During a pivotal face-to-face meeting with a highly respected and accomplished retired businessman, I was bestowed with invaluable advice that has shaped my entrepreneurial journey. His words were simple yet profound: “You must have a purpose, Karen. What is your purpose? Either encapsulate it in your tagline or build your brand around it.” This advice struck a chord with me as I began to recognise the undeniable truth behind it. When I closely examined the most successful and iconic brands such as the ones below, I realised that they all possessed a clear purpose, a compelling tagline, and a set of core values that were in perfect harmony.

Nike                 Just Do It.

Toyota             Oh What a Feeling.

Skoda              For those that buy the car not the ad.

Karen Gee       Simplicity. Elegance. Timeless.

This revelation proved to be a turning point for me. I understood that having a well-defined purpose not only distinguishes a brand from its competitors but also fosters a deep connection with its target audience. Whether it’s inspiring confidence, promoting sustainability, or championing inclusivity, a purpose-driven brand resonates with people on a deeper level. It becomes a beacon of shared values and aspirations.

REQUIRES

DEMI: WHAT DO YOU BELIEVE ARE THE KEY FACTORS TO ACHIEVING SUCCESS IN BUSINESS?

Passion and persistence are the dynamic duo that propel dreams into reality. They are the unwavering forces that keep us going when faced with obstacles and setbacks. With passion, you find the fire that fuels your ambitions, and with persistence, you forge ahead despite the challenges that may arise.

Together, passion and persistence create a powerful synergy. Passion fuels your desire, while persistence keeps you on track and propels you forward. It is the combination of unwavering belief in your vision and the resilience to overcome obstacles that sets you on the path to success.

I truly believe that passion & a strong vision is what every successful business is based on.

BALANCE

DEMI: HOW DO YOU EFFECTIVELY MAINTAIN A HEALTHY WORK-LIFE BALANCE IN YOUR PROFESSIONAL AND PERSONAL LIFE?

In an imperfect world, where plans don’t always unfold as expected, establishing clear priorities becomes paramount. For me, my family holds the utmost importance and will always be my number one priority. Their well-being and happiness take precedence above all else. However, my business is also a significant commitment for me, as I carry a responsibility towards my valued clients who have invested in my brand.

Fortunately, my family is incredibly understanding and supportive. They recognise the dedication I have towards both my family and my business. Likewise, my team comprehends that my family holds a special place in my life. This mutual understanding fosters a harmonious environment where everyone respects the priority I place on family.

Although striking a perfect balance may be an ongoing pursuit, having a strong support system around me significantly contributes to maintaining consistency and finding a balance that works for me. Supportive individuals provide the encouragement and understanding needed to navigate the complexities of juggling family and business responsibilities.

While the balance may shift from time to time, the presence of supportive people ensures that the essential aspects of my life remain in harmony. They help me adapt to the challenges and demands that arise, allowing me to fulfill my obligations to both my family and my clients.

In reality, finding a perfect equilibrium between family and business is an elusive goal. However, by aligning priorities, nurturing a supportive network, and remaining flexible, I can navigate through the inevitable fluctuations and establish a balance that suits my circumstances.

FAMILY

DEMI: HOW DO YOU MANAGE AND PRIORITISE FAMILY TIME DURING THE WEEK, AND WHAT STRATEGIES DO YOU HAVE IN PLACE TO ENSURE ITS FULFILLMENTS?

Every Sunday night, we have a cherished family tradition: a set meal where we all come together. Amidst the chaos of daily life, this dedicated time allows us to reconnect and create lasting memories. As we gather around the table, our tradition dictates that each person shares two things. Firstly, we reflect on the highlight of the past week, celebrating moments of joy, achievements, and personal growth. Secondly, we discuss our plans and aspirations for the upcoming week, sharing our dreams, goals, and exciting ventures.

During these conversations, Andrew and I also delve into our respective businesses and upcoming travel plans. As entrepreneurs, our work often takes us on new journeys and requires careful arrangements. By openly discussing our business ventures and travel commitments, we provide support, advice, and encouragement to one another. The atmosphere is one of understanding and camaraderie, fostering a sense of unity within our family.

This weekly tradition has become a cherished time for all of us. It is a time when we uplift and inspire each other, offering support and motivation to pursue our individual aspirations. The genuine love and encouragement shared during these moments create an atmosphere of warmth and fulfillment.

KIDS

DEMI: IN YOUR ROLE AS AN ENTREPRENEUR, WHAT KIND OF INFLUENCE OR IMPACT DO YOU BELIEVE YOU HAVE ON YOUR CHILDREN?

I strongly believe in setting a positive example for our children by demonstrating the value of hard work. This perspective stems from my upbringing and the understanding that “money does not grow on trees” and “a little hard work never hurt anyone.” It is my hope that my children will witness our dedication and be inspired to follow in our footsteps, knowing that the achievements and rewards they experience in life are a result of their own efforts and determination.

By allowing our children to witness our hard work, we instil in them a sense of responsibility and an understanding of the importance of perseverance. We want them to grasp that success is not handed to them on a silver platter but earned through dedication, resilience, and continuous effort. By embracing a strong work ethic, they will be equipped with the tools needed to overcome challenges, pursue their passions, and achieve their goals.

CREATIVITY

DEMI: WHAT ARE THE KEY FACTORS OR SOURCES THAT DRIVE AND NOURISH YOUR CREATIVITY?

One aspect that has significantly contributed to my success in this business is my unwavering commitment to continuous learning. While I draw inspiration from runways and fashion magazines, I’ve come to realise that it’s the seemingly ordinary and unexpected elements that truly ignite my creativity. By maintaining an open mindset, I create room for personal and professional growth, eagerly embracing whatever comes my way. This approach has led me to discover countless unforeseen opportunities that have propelled my journey forward. Additionally, I greatly appreciate the collaborative environment fostered by my team, as our brainstorming sessions serve as an invaluable resource for refining ideas and expanding perspectives. Our meetings are of immense value to me, enabling collective innovation and shared vision.

FUTURE

DEMI: WHAT EXCITING DEVELOPMENTS CAN WE ANTICIPATE FOR KAREN GEE IN THE NEAR FUTURE?

With the recent addition of media customers in New York, we have expanded our shipping services to cover major international cities including LA, London, Singapore, and Hong Kong. This successful expansion has motivated us to strive for further growth and establish a stronger presence in the international market. As our brand continues to flourish, we are determined to explore additional opportunities and expand our reach to new territories.

REMEMBER

DEMI: WHAT IS THE MOST IMPORTANT TAKEAWAY OR KEY ASPECT TO REMEMBER AS A FINAL NOTE?

Embrace the journey. While dedicated effort is essential for building a successful business, it is equally important to cultivate a genuine passion for your work.

Karen Gee shares the following insights on work, family, & life.

I love what I do because… It not only makes me happy, but it also it makes others happy as well.

Never be afraid of… Making mistakes.

My greatest talent is… Creativity.

My biggest challenge is… Managing conflict.

I overcame that challenge by… Dealing with it head on, sometimes the things that scare you the most are the greatest lessons.

When starting a business one must… Have a clear vision and PASSION for it.

Most rewarding career moment so far… Seeing someone on the street wearing Karen Gee. I think they thought I was stalking them, but I was so excited, I had to follow them for a few minutes just to make sure this person was really wearing my design!

Best gig… Meeting inspirational and wonderful women. This business has brought so many incredible people into my life, I am forever grateful.

Celebrities I’ve loved styling… Too many! I have loved them all in their own individual way. It is always a pleasure.

Never go to work without … A positive mind.

I hope to one day… Reflect and know I created something that brought confidence and happiness to others. I would love people to wear my brand and think, I am worthy, I am beautiful, and I feel beautiful.

In my spare time… I love to be with my family! Followed by a big training session, up to three hours, then a massage and a facial.

My favourite designers are… Those that have a defined look for every collection.

My favourite beauty products are… Vitamin A, C, and E, a great eye cream and moisturiser for both day & night, and a super hydration mask. I love the luxury of Sodashi Masks and La Prairie Skin Caviar, which is a big treat. I have a wonderful lady that has done lymphatic massages regularly for me on my skin and body; I find this helps immensely for circulation.

Additionally, we all know the benefits of water, exercise, and great eating habits when it comes to laying the foundation for great skin. I exercise every morning & most nights, mentally it is super wonderful for me.

Every girl needs… Confidence and a smile. You can tackle anything with a smile.

Every day… Wake up with a positive mind set. Every day is a new day to accomplish something, even if it is as little as getting out of bed! Remember to give yourself a break & listen to your body. You can’t take on the world without first looking after you.

Styling… I love the quote, “fashion changes, style endures.” Always opt for what makes you feel comfortable and beautiful, don’t give in to a trend just because it is there. Style is a personal thing, and it isn’t anything without a smile.

On Attitude… Stay positive!

On Purpose… Have a purpose to strive for & build your business upon, have a personal purpose, & be happy. This is always the ultimate goal.

On Living… Don’t forget to enjoy it! You only have one chance to leave your mark on this world, make sure you surround yourself with nothing but love and happiness.

I Absolutely love… My family!

Happiness is… Being surrounded by the ones I love and doing what brings me joy.

Success means… Being happy.

Living the dream... Is being happy, and content with your life. It has taken me a very long time to realise this. True happiness has nothing to do with money but has everything to do with being grateful.

Favourite quote…  In the morning you have two choices, you can go back to sleep and dream your dreams or bounce out of bed and live your dreams.

In the works… There is plenty more to come for Karen Gee. I am excited to continue to grow and see where this brand will take us.

KAREN GEE

Every Karen Gee piece is meticulously hand-drawn, designed, and proudly crafted in Australia using only the finest quality fabrics. Their commitment to excellence ensures that each garment boasts flattering silhouettes and impeccable cuts. These sleek, comfortable, and stylish creations can be customised to suit the unique preferences of each individual.

Karen Gee offers an array of enticing features and services:

1. Exquisite dresses with impeccable structure and elegant design.
2. Versatile designs suitable for any occasion.
3. Personalized appointments with our talented designer.
4. Custom measurements and bespoke designs tailored to your preferences.
5. The option to review visuals and make adjustments prior to production.
6. Sample garments available for you to try before placing an order.
7. Efficient and reliable professional courier service for seamless delivery.
8. One-of-a-kind garments tailored exclusively for you.
9. Unparalleled customer service dedicated to ensuring your satisfaction.

Karen Gee takes great pride in dressing a multitude of remarkable women, including esteemed celebrities such as Melissa Doyle, Lisa Wilkinson, Samantha Armytage, Shelley Craft, Erin Molan, Georgie Gardner, Tammin Sursock, Kate Ceberano, Sally Obermeder, Jacqueline Felgate, Jane Bunn, Alice Monfries, and even the renowned Meghan Markle, among many others. Karen invites you to reach out to her directly for any inquiries or assistance you may require.

Karen Gee:

Chifley Square Sydney, Upper Ground Floor

Shop 17, 2 Chifley Square, NSW 2000 WWW.KARENGEE.COM

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“We extend our sincere gratitude to Karen Gee for generously sharing her remarkable journey with us and our readers. Your immense talent, undeniable charisma, and inspirational presence make you a true role model for all women who aspire to be both passionate and successful while remaining gracefully grounded. We admire your achievements and applaud the incredible impact you have made.” – Demi Karan, Heels Agency

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