Goat is a label we give to those who are simply hands down, hands in the air, incredible at what they do.

Undisputed and disputed. They’re the ones we emulate, celebrate and have on our bedroom walls.

Now it’s your turn to wear the label.


Goat is a streetwear and lifestyle brand inspired by the widely popular sporting acronym for greatest of all time.

It’s a popular term of praise for the truly exceptional, inspired by the likes of Muhammad Ali, passed on to the likes of Michael Jordan, Tiger Woods and Lionel Messi, spread to other icons like Tupac, Biggie Smalls and Beyoncé, that now can be worn and claimed by all.


GOAT was founded by Tremaine Fernandez and was inspired by a close friend who took his first steps towards greatness in 2019 when he was drafted into the big leagues.

To mark the occasion, Tremaine went searching for a special gift that  summed up everything he wanted to say in one word, ‘goat’.

GOAT// Greatest of all time.

There was nothing on the market with the statement – so he created greatness himself. The rest… is history.


Goat is streetwear that looks and feels good. Premium fabrics and perfect cuts.

It’s luxury threads that’s accessible to everyone without the luxury price tag.

It stands at the intersection of sports, music and culture. It’s for those who have left a legacy and for those whose story is just about to begin. It’s an everyday declaration to ourselves and to the world;

I’m the goat, now watch what I do next.


History for you to write. Because who’s to say you can’t be goat? Goat is an attitude, an inner belief that drowns out all the noise, all the haters and all the no’s and the no’s and the no’s. Goat is for those  who have left a legacy and for those who are just beginning.

To push, challenge and inspire you to maximise your potential and become the greatest version of yourself. – Goat The Label

Especially for those who are just beginning. The man with the famous shuffle once declared, “I am the greatest”. He was 22 when he said those words.

So, if you’re gonna make a call, make it big. Shake things up. Then own it. Wear it. Become it. The world is your witness. And it starts right here.



Goat The Label Startup Heels Agency Demi Karan


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