60 Minutes recently named Lauren Bath as one of the most influential social media personalities in Australia, having well and truly established herself as a driving force in all things social media, her portfolio is growing by the day with no intention of slowing down.
With almost half a million social media connections, over 465,000 followers on Instagram alone, Lauren Bath has been dubbed as Australia’s first professional Instagrammer by Australian media, and has made a name for herself travelling the globe armed with her cameras and a unique eye for photography.
Now a full time social media influencer, Lauren previously worked as a chef in the tourism industry in Cairns, Queensland before choosing to pursue her passions of travel and photography full time.
Lauren has an impressive client list, having worked with global destination marketing bodies including Tourism Australia, Switzerland Tourism, Tourism South Africa, Tourism New Zealand, Canadian Tourism Commission, Japan National Tourism Organisation and Visit Dubai, as well as many major brands such as The Plaza New York, Olympus Australia, Travel Insurance Direct, VAIL Resorts, Helloworld, Intrepid Travel, Visa Australia, Topdeck, Australia Post and Moët & Chandon.
Lauren also has had extensive features in prominent media such as Travel + Leisure, National Geographic, DailyNews, News.com.au and Mashable, among many others.
Currently Lauren already has over 180 campaigns under her belt, and uses her experience to run workshops and conferences to give hopeful and established travel professionals an extensive insight into social media as well as invaluable tips on how to build and maintain a professional and consistent following.
A finalist in ‘Gold Coast Women in Business Awards’ in the ‘Women for Change’ category in 2015, Lauren is fluent in all things social media, using her knowledge to educate hopefuls in the language of social media such as content creation, hashtags and competitions.
Lauren Bath is not only one of Australia’s most powerful travel instagrammers but a savvy social media consultant who provides ongoing campaign management, consultancy and education to several major industry bodies and individuals looking to expand their skills.